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The big numbers behind back to school

By Kevin Sheetz

There are 75.5 million students – from kindergarten to college – in the U.S., each

Lifestyles of the rich and frugal: Investable asset database uncovers secrets

By Kevin Sheetz

If you’ve ever read Michael Wolff’s 1987 novel “The Bonfire of the Vanities,” you may

What consumer financial data tells us about small business default

By Kevin Sheetz

The creditworthiness of a small business is often related to the reputation of its owner.

Is there anything more predictive than the credit score?

By Kevin Sheetz

Few numbers are more important to the financial lives of consumers than the credit score.

At every step in the marketing funnel, data can improve results

By Kevin Sheetz

When marketing to consumers, identifying prospective customers is only the beginning. Sending them solicitations is

A snapshot of the economy behind Game Day

By Kevin Sheetz

For huge swaths of the American public, Saturdays and Sundays in fall are national holidays.

An underutilized sign of risk: Business exits

By Kevin Sheetz

Search the internet for business exit strategies, and you’ll see plenty of methods to wind

Better credit risk evaluation: How one lender improved its model by 50 percent

By Kevin Sheetz

Much of the public views consumer credit modeling and credit scores as tools to help