What powers the rural economy?
By Kevin Sheetz
Where there are humans, there is an economy. But what’s the economy like in places …
Appearances can be deceiving. Here’s how data uncovered the hidden truths of rural economies
By Kevin Sheetz
Sometimes, appearances can be deceiving. Consider rural America. Lots of people on the coast consider …
The big numbers behind back to school
By Kevin Sheetz
There are 75.5 million students – from kindergarten to college – in the U.S., each …
Lifestyles of the rich and frugal: Investable asset database uncovers secrets
By Kevin Sheetz
If you’ve ever read Michael Wolff’s 1987 novel “The Bonfire of the Vanities,” you may …
What consumer financial data tells us about small business default
By Kevin Sheetz
The creditworthiness of a small business is often related to the reputation of its owner. …
Is there anything more predictive than the credit score?
By Kevin Sheetz
Few numbers are more important to the financial lives of consumers than the credit score. …
At every step in the marketing funnel, data can improve results
By Kevin Sheetz
When marketing to consumers, identifying prospective customers is only the beginning. Sending them solicitations is …
A snapshot of the economy behind Game Day
By Kevin Sheetz
For huge swaths of the American public, Saturdays and Sundays in fall are national holidays. …
