The big numbers behind back to school
By Kevin Sheetz
There are 75.5 million students – from kindergarten to college – in the U.S., each …
Lifestyles of the rich and frugal: Investable asset database uncovers secrets
By Kevin Sheetz
If you’ve ever read Michael Wolff’s 1987 novel “The Bonfire of the Vanities,” you may …
What consumer financial data tells us about small business default
By Kevin Sheetz
The creditworthiness of a small business is often related to the reputation of its owner. …
Is there anything more predictive than the credit score?
By Kevin Sheetz
Few numbers are more important to the financial lives of consumers than the credit score. …
At every step in the marketing funnel, data can improve results
By Kevin Sheetz
When marketing to consumers, identifying prospective customers is only the beginning. Sending them solicitations is …
A snapshot of the economy behind Game Day
By Kevin Sheetz
For huge swaths of the American public, Saturdays and Sundays in fall are national holidays. …
An underutilized sign of risk: Business exits
By Kevin Sheetz
Search the internet for business exit strategies, and you’ll see plenty of methods to wind …
Better credit risk evaluation: How one lender improved its model by 50 percent
By Kevin Sheetz
Much of the public views consumer credit modeling and credit scores as tools to help …
