web analytics

Where is the Financially Healthiest Place in America?

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We live in a data-driven world. Abundantly available information drives product research, validates purchases, and

Segmented Data: The Tool That Should be on Every Financier’s Holiday Wish List

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For financial institutions and retailers alike, the season of giving is also the season for

How Unreliable Data Could be Costing You Millions of Dollars a Year

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Garbage in, garbage out is no way to run a business. And yet that’s exactly

Does Accurate Income Data Matter for Risk and Marketing Analytics?

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Consumers’ and businesses’ income plays a large role in their risk profile and what products

Know Your Numbers: A Data Physical For Your Business

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Earlier this year I had my annual physical. After giving what seemed like huge amounts

The Power of 100 Percent: Bringing the Power of Big Data to Small Business

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Big data provides insights that up until recently were not available, and in some cases

It’s All About the Base: Putting Your Data in Context

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The board of Sweet Briar College in Virginia recently announced the school will close. Sweet