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What powers the rural economy?

By Kevin Sheetz

Where there are humans, there is an economy. But what’s the economy like in places

Appearances can be deceiving. Here’s how data uncovered the hidden truths of rural economies

By Kevin Sheetz

Sometimes, appearances can be deceiving. Consider rural America. Lots of people on the coast consider

The big numbers behind back to school

By Kevin Sheetz

There are 75.5 million students – from kindergarten to college – in the U.S., each

Lifestyles of the rich and frugal: Investable asset database uncovers secrets

By Kevin Sheetz

If you’ve ever read Michael Wolff’s 1987 novel “The Bonfire of the Vanities,” you may

What consumer financial data tells us about small business default

By Kevin Sheetz

The creditworthiness of a small business is often related to the reputation of its owner.

Is there anything more predictive than the credit score?

By Kevin Sheetz

Few numbers are more important to the financial lives of consumers than the credit score.