web analytics

At every step in the marketing funnel, data can improve results

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When marketing to consumers, identifying prospective customers is only the beginning. Sending them solicitations is

A snapshot of the economy behind Game Day

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For huge swaths of the American public, Saturdays and Sundays in fall are national holidays.

An underutilized sign of risk: Business exits

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Search the internet for business exit strategies, and you’ll see plenty of methods to wind

Better credit risk evaluation: How one lender improved its model by 50 percent

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Much of the public views consumer credit modeling and credit scores as tools to help

One data source takes on two challenges: Customer targeting and income verification

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For lenders, finding people and businesses asking to borrow money isn’t much of a challenge.

How to find and vet one of the trickiest customers: Microbusinesses

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Microbusinesses are a diverse bunch. They range from cake decorators to nano-breweries, with a few

Powerlytics to help Avant accelerate income verification

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Powerlytics has just received another strong endorsement of its ability to drive business insights through

Forget Silicon Valley startups. The healthiest small businesses are in Olean, New York.

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At a glance, Olean, New York seems likes a familiar story. For decades, it has